The DANISH ARTS COUNCIL asked us to encourage tourism to Viborg, so we opened a gallery in the city hall. Full of work inspired by the city’s history, the space became a community hub, hosting artist talks and workshops. Viborg was subsequently awarded UNESCO Creative City status.
To promote it, local artist Sviatchenko transformed the city itself into a gallery by wrapping buildings and covering shops with vinyl designs that we cut into so they interacted with the window displays.
